Is organic social media reach declining?
The organic reach of social media has been declining for several years, and many experts and marketers have noticed this trend. Social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, have implemented algorithms that prioritize content from family, friends, and paid advertisements over organic posts from businesses and other organizations. This means that even if you have a large number of followers, your organic posts may not reach as many people as they used to.
However, it's important to note that the effectiveness of organic social media reach can vary depending on the platform, your content, and your audience. Some platforms may still offer better organic reach than others, and the type of content you share (such as engaging and shareable videos or posts) can also influence how far your organic reach extends.
Additionally, building a strong community and engaging with your audience can still help improve your organic reach. Encouraging likes, shares, and comments on your posts can signal to the platform's algorithms that your content is valuable and relevant, potentially increasing its reach.
Ultimately, while organic social media reach may not be as robust as it once was, it's not completely dead. Businesses and individuals can still achieve meaningful reach through organic efforts, but it often requires a combination of compelling content, audience engagement, and, in some cases, strategic use of paid promotions to supplement organic efforts.
Post created by Vic Pichette Owner of Marketing Rhode Island, Social Media Experts RI, and Restaurant Marketing RI. We are a local small business social media marketing and management agency dedicated to helping small businesses thrive with low cost solutions that make a difference.