What are Gen X ers saying about dining? (44–59 years old)

AA recent study by MediaPost reve

als that Generation X diners prioritize Enjoyable

A recent study by MediaPost reveals that Generation X diners prioritize Enjoyable Experiences over price and convenience when dining out.

According to the survey, 78% of Gen X consumers would dine out more frequently if the Overall Experience were improved, while 68% believe that the quality of the experience outweighs factors like price and convenience.

This shift highlights the importance for restaurants to focus on creating memorable and engaging dining experiences to attract this demographic.